Kremers, Forbes and Associates
Kremers, Forbes and Associates is a well-established, full-service dental practice serving the Kansas City area from offices in Mission and Lenexa, Kansas. Known for personalized, comprehensive care—including cosmetic dentistry, implants, Invisalign, and routine hygiene—the practice emphasizes long-term oral health, aesthetics, and patient comfort. With roots dating back to the 1950s, the website needed to balance a strong legacy with a modern, technology-forward experience.
Project Overview
Project Type
Custom Websites
Date
04/2025
Role
Senior Webflow Developer
Scope
CMS Architecture, Animation Development, Interactive Media Integration
Overview Summary
Dynamic Color System
Webflow Variables enabling centralized brand color control across all UI elements, supporting future theme adjustments without manual updates.
Creative Brand Accents
Subtle textures, patterns, and visual motifs applied throughout sections to enhance practice personality while maintaining professional credibility.
Modular Template Architecture
Reusable sections supporting consistent brand application across hero areas, services, testimonials, and calls-to-action, designed for expansion across multiple pages or marketing campaigns without structural redesign.
Overview Summary
The Challenge
The practice required a website that could support multiple locations, a broad range of services, and a growing team while delivering a polished, engaging patient experience. The site needed to communicate trust and expertise, highlight advanced technology like same-day crowns, and remain easy for staff to manage over time without content duplication across locations.
Objectives
- Build a scalable CMS architecture for locations, services, doctors, team members, cases, and video
- Create engaging interactions that enhance patient experience
- Maintain performance and accessibility standards across all features
- Structure multi-location content without duplication
- Support media-rich storytelling while preserving fast load times
Solution
I implemented a CMS-driven system to manage the practice's core content areas while enhancing storytelling through strategic animation and interactive media. Built structured location collections for Mission and Lenexa offices with content relationship capabilities. Organized service offerings under clear categories for navigation and scalability. Developed doctor and staff profiles dynamically linked to locations. Created before-and-after case galleries tied to specific locations for targeted social proof. Implemented custom GSAP animations for complex scroll-based sequences and Swiper.js for responsive content sliders. Integrated a custom AJAX video player enabling dynamic video loading without page refreshes.
Key Features
- Multi-Location Architecture: Structured content system supporting Mission and Lenexa offices without duplication, with location-specific profiles and cases.
- Comprehensive Service Catalog: Hierarchically organized treatment offerings from cosmetic dentistry and implants to Invisalign and routine hygiene.
- Location-Connected Team Profiles: Doctor and staff presentations dynamically linked to office locations, highlighting expertise and credentials.
- Interactive Case Galleries: Before-and-after showcases tied to specific locations, providing location-based social proof and treatment visualization.
- Engaging Scroll Interactions: Custom GSAP animations creating visual interest and guiding patient attention through key content areas.
- Dynamic Content Presentation: Swiper.js sliders and custom AJAX video player supporting interactive, media-rich experiences without performance penalties.
Results
Created a modern platform balancing 70+ years of practice legacy with technology-forward patient experience. Staff gained complete content control across both locations, managing services, team profiles, and before-and-after cases without developer support. Strategic animation and interactive media implementation enhanced storytelling while maintaining performance and accessibility standards. The multi-location CMS architecture eliminated content duplication while supporting location-specific customization. The platform successfully communicates trust and expertise while highlighting advanced technology and personalized care philosophy.
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